Student researchers share their work

Students and staff came together to hear from our student researchers at the Study Block 2 Student Research forum recently.

This Study Block, we heard about everything from sustainable fashion to the use of AI in manufacturing.

The forum is a chance for students to showcase their research, get feedback from staff and peers and engage in discussions with one another.

The researchers and their topics were:

Hong Thao Anh Le (Kelcee): Exploration of Consumer Motivations and Buying Decisions in the Slow Fashion Industry in New Zealand: The Role of Sustainability Focus and Branding.

Alexia Gabriel Canon: The AI Revolution: Investigating How Small and Medium-Sized Businesses are Adapting to AI in the Manufacturing Sector in New Zealand.

Priya Tripathi: Factors influencing the decision-making process of New Zealand Consumers in Purchasing Second-Hand Clothing.

Udaya Perera: AI-Driven Predictive Analytics for Financial Decision-Making in New Zealand SMEs.

Manoj Khare: Digital Transformation Adoption in SMEs; Challenges and Opportunities in the New Zealand Context.